Starting a small business can be daunting and challenging.
But identifying your unique selling proposition helps differentiate products from competitors.
Does it matter? Of course, because you are competing with multiple brands in the market.
“A strong brand is vital for building customer connections. And a successful brand strategy can help boost brand awareness and improve customer loyalty. What more? It also generates word-of-mouth marketing.” — Shopify
Building a strong brand identity creates impact and becomes memorable and recognisable to the target audience.
Think of this…
No matter how great you think your product is, it is useless when people have no idea about your business’s existence.
This is where custom paper stickers come into play.
Without further ado, here are the five tips you can effectively use this tool in your branding strategy:
Create Consistent Brand Design
Creating a consistent design element across various printed tools is crucial. Brand consistency shows off as stable and reliable, which increases customer trust. See that your design aligns seamlessly with your brand identity.
Choose a colour scheme, typography, and other design elements that resonate with your brand. This alignment creates a recognisable look and improves the overall appearance.
Consider exploring online design tips from skilled and expert professionals. They provide insights that can offer valuable guidance on effective brand design strategies, enabling you to fine-tune your approach to crafting a consistent and compelling brand identity.
High-Quality Printing Materials
Always rely on a reputable printing service known to produce high-quality paper stickers. And the one who can exceed your expectations. The quality of the printing process affects the durability and visual appeal of paper stickers.
Photo by: Deenise Glitz
Choose a material, shape, finish, and size that make your stickers stand out and pop. The cutting style also matters, depending on where you plan to use them. You can have die-cut stickers as freebies or giveaways. Or kiss cut stickers for easy peeling and application to the items.
Include Storytelling Elements
Sometimes the best way to build a rapport and emotional connection between your brand and the customers is through storytelling. People connect emotionally with stories, especially if they find them relatable. This can create a deeper bond between you and them.
Dedicate custom stickers or a space in your labelling where you can incorporate your brand’s history, values, or the inspiration behind your products. Make it concise but full of information.
Personalised Packaging
Paper stickers can be used to personalise your product packaging. Their versatility allows you to place them on envelopes, custom mailers, boxes, and more. Also, a perfect tool to complement your DIY craft projects, artisanal business, or write a handwritten message using writable stickers.
Stickers are a fun and creative way to add unique and personal touches. It makes your packaging more recognisable and engaging for customers.
Promotion & Call to Action
Elevate your branding strategy using promotional stickers for special offers, discounts, or upcoming business events. You could include your social media channels or QR codes. It will lead potential customers to landing pages with exclusive deals and social pages where they can engage with your products.
Always add an enticing call to action to tell the customers what to do next. This could encourage immediate action. Track the effectiveness of sticker-based promotions to see what areas of your strategies need improvement.
Final Thoughts
Promoting brand awareness and building an effective branding strategy does not have to be expensive. You only need to use the right tools creatively and innovatively to your advantage. Ensure the design elements of your paper stickers are appropriate to your message.
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