Imagine you were a customer.
Would you instead buy from someone whose packaging is tailored to your needs? Or from someone who uses generic packaging and boring design?
Of course, you will pick the one that exerted much effort to make you happy in return for making a purchase.
According to Forbes, one of the best ways to attract customers who have never tried, seen, or heard of your product is through packaging.
Whether it is attracting existing or potential customers, it pays to present your product that indicates exceptional quality in the overall appearance.
With that in mind, let us explore five ways stickers are the best solution to eliminate boredom and dullness in your packaging.
Let us get started:
Customise the Box Creatively
Gone are the days when generic shipping boxes are fine, so long as they carry the goods to the desired destination. Now, the packaging game in the industry is slowly evolving. You must level up your packaging to win customers’ first impressions, stand out, and become memorable.
Photo by: Truth Treatments
Integrating custom stickers can help you customise the box creatively. There are various ways to use them to become recognisable to the audience. You can leverage it as a packaging label, brand the box, seal it, or use it as a Thank-you note.
Possibilities are limitless with stickers. Ensure that you create a design that reflects your brand values and personality.
Use as Tamper-Evident Seal
Customer trust is vital in the business and in other aspects. Stickers are efficient to use as tamper-evident seals to protect the products during transit. When it is being tampered with, it would be easy to recognise any unauthorised access.
Custom hologram stickers are a perfect printed tool to incorporate into your packaging. It has a unique design and appearance, making it hard to replicate. This can provide additional security to your products and give your customers peace of mind.
Delight Customers in Awe
Giving customers an excellent unboxing experience can do wonders for your business and reinforce brand presence. People will appreciate it when their parcel arrives with a premium-quality look. This is why it pays to design stickers that convey the message enticingly.
Customer satisfaction can lead to user-generated content where they share their experiences on social media. It will also generate word-of-mouth referrals that increase sales and potential leads. How you make the customers feel when interacting with your brand is crucial.
Personalised Season-Themed Stickers
Custom packaging is expensive yet effective in leveraging your marketing campaign. But there is another alternative where you do not have to break the bank. Custom stickers are perfect for season-themed design that fits the event or occasion.
Design a sticker that fits a specific season. You can even save more when you print stickers in bulk. Use high-quality materials and vibrant colours to make it pop on the surface.
Give a Little Extra
Surprise customers by adding a little extra to your packaging. It could be sticker sheets as a token of appreciation or Thank You stickers with a handwritten message detailing your gratefulness for doing business with them. People appreciate it the most when they receive something for free.
It makes them feel special and valued as customers. They would consider your gesture a gift instead of a marketing tool. This strategy is effective and budget-friendly.
Final Thoughts
Out of many competitors, the other brands will quickly churn out plain and boring packaging. It pays to innovate and elevate your packaging style to suit the latest trend. You can follow the current fad while creating a unique and distinctive style. Stickers are versatile and low-cost, which makes them the appropriate tool to leverage in your marketing and branding strategy. We hope the simple ways we mentioned above are helpful in your endeavour.
Comments
Post a Comment